• Optimize site visibility with search engine friendly URL’s/filenames
• We will shorten overly long URLs so they are more descriptive and keyword rich

• Develop highly compelling and keyword descriptive page title tags
• Keyword oriented page titles which include the target keyword for the page
• Resolve instances of matching H1 and title content
• Reduce or increase length of title to optimal size

• Descriptive and keyword optimized meta descriptions to increase click through rate
• Revising/fixing and optimizing any duplicate meta descriptions

• Wrap target keyword title in H1 tags
• Removal of unnecessary/repeated H1 tags

• Add sub topics in H2,H3, H4 tags

• Optimize internal linking structure to keep users and search engines moving deeper into the site
• Incorporate optimized outbound links to relevant content for additional value to pages

• Add descriptive ALT tags to images to help search engines identify and evaluate images
• Revise over-optimized ALT tags to increase organic authenticity
• Reduce/compress image sizes to decrease page loading times

• Add social sharing features to site and/or blog to allow for easier user sharing to social sites

• Evaluate call to action and optimize or add if none is present

• Locate and correct any errors within sitemap
• Add sitemap if none is present

• Analyze site for broken links and fix any present that could potentially lower page rankings

• Develop additional keyword focused content for pages with low or no word count
• Analysis and correction of textual content grammar and spelling issues
• Duplicate content check plus rewriting if content is not 100% unique
• Removal of repeated or duplicate pages or content

• Addition of primary and secondary keyword phrases to existing and new content
• Identification of additional relevant keywords and integration
• Identification and fix of any overly optimized or keyword stuffed content

 

 

 

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