More and more, link builders are turning into spammers. Many so-called SEO’s spam blogs, forums and other communities with what they call “blasts”, using well known software programs designed to get around any captcha images or other security settings that have been implemented. When a company is blasting your link to thousands of sites, this is not true SEO, and you should be wary. These blasts can hurt your site ranking and reputation, even if the results may seem positive at first.
The right way, the safe way, to do link building is the white hat way… which is building solid content and a solid site first, then working on attracting links the right way. Some examples of white hat link building methods —
Content Marketing – Articles, guides, e-books, guest posts, blogging, are all solid ways to build links.
Press Releases – When you have something to announce, whether it is a new product or service, new location, new employee, website re-design or whatever, you can announce this to get some quality links to your site. If you have some significant and interesting news, you may even get some media exposure.
Community Marketing – There are tens of thousands, if not millions, of forums, boards and communities, many probably related to your niche. Becoming a valuable community member, answering questions and offering advice is a great way to build links. For every post, you get a link and advertising via your signature link and/or profile link.
Social Marketing – The fact is, the search engines ARE using social networks like Facebook and Twitter to help decide rankings these days. It’s called “social signals”, and by becoming active on these social networks, offering value to your followers and fans, you help to bring visitors and natural links to your site.
We are creating new packages of services to better focus on the safest, most effective ways to build links. Look for new packages at special price points in the coming days.